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How did Nike gain leadership?. Introduction: | by Caitlin Beyers | Marketing, Marques & Innovation — Bordeaux | Medium
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An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival
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Adidas looks to gain market leadership during COVID-19 while Nike takes a conservative approach - GlobalData
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