![Paul Fireman (L), chairman and chief executive of of Reebok, and Herbert Hainer, chairman and chief executive of Adidas-Salomon, attends a news conference at Reebok's world headquarters in Canton, Massachusetts August 9, Paul Fireman (L), chairman and chief executive of of Reebok, and Herbert Hainer, chairman and chief executive of Adidas-Salomon, attends a news conference at Reebok's world headquarters in Canton, Massachusetts August 9,](https://c8.alamy.com/comp/2D2HRJ6/paul-fireman-l-chairman-and-chief-executive-of-of-reebok-and-herbert-hainer-chairman-and-chief-executive-of-adidas-salomon-attends-a-news-conference-at-reeboks-world-headquarters-in-canton-massachusetts-august-9-2005-germanys-sporting-goods-maker-adidas-salomon-has-agreed-to-buy-us-rival-reebok-for-38-billion-closing-the-gap-on-nike-and-promising-a-profit-jump-by-expanding-in-the-united-states-and-entering-new-markets-reutersbrian-snyder-bsfa-2D2HRJ6.jpg)
Paul Fireman (L), chairman and chief executive of of Reebok, and Herbert Hainer, chairman and chief executive of Adidas-Salomon, attends a news conference at Reebok's world headquarters in Canton, Massachusetts August 9,
![Adidas profits stopped in tracks by Reebok writedown | Business | Economy and finance news from a German perspective | DW | 07.03.2013 Adidas profits stopped in tracks by Reebok writedown | Business | Economy and finance news from a German perspective | DW | 07.03.2013](https://static.dw.com/image/16363816_303.jpg)
Adidas profits stopped in tracks by Reebok writedown | Business | Economy and finance news from a German perspective | DW | 07.03.2013
Paul on Twitter: "Reebok had sales of €3bn in 2004, the year before Adidas offered to buy it. Adidas (+ Salomon at that time) €5.9bn. Fast forward to 2019: Reebok €1.7bn vs
![Adidas chief executive Hainer speaks during a news conference with Reebok chief executive Fireman in Canton, Massachusetts. Herbert Hainer, chairman and chief executive of Adidas-Salomon, speaks during a news conference with Paul Adidas chief executive Hainer speaks during a news conference with Reebok chief executive Fireman in Canton, Massachusetts. Herbert Hainer, chairman and chief executive of Adidas-Salomon, speaks during a news conference with Paul](https://c8.alamy.com/comp/2E74CYW/adidas-chief-executive-hainer-speaks-during-a-news-conference-with-reebok-chief-executive-fireman-in-canton-massachusetts-herbert-hainer-chairman-and-chief-executive-of-adidas-salomon-speaks-during-a-news-conference-with-paul-fireman-chairman-and-chief-executive-of-reebok-not-pictured-at-reeboks-world-headquarters-in-canton-massachusetts-august-9-2005-germanys-sporting-goods-maker-adidas-salomon-has-agreed-to-buy-us-rival-reebok-for-38-billion-closing-the-gap-on-nike-and-promising-a-profit-jump-by-expanding-in-the-united-states-and-entering-new-markets-reutersbrian-snyder-2E74CYW.jpg)