![How Rolex became the top luxury watch brand in the world, from its origins as a maker of precision timepieces for professionals and adventurers | South China Morning Post How Rolex became the top luxury watch brand in the world, from its origins as a maker of precision timepieces for professionals and adventurers | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2021/08/18/9932191f-b3f0-4313-8214-12952485af27_bec704ad.jpg?itok=O19xrXhr&v=1629275303)
How Rolex became the top luxury watch brand in the world, from its origins as a maker of precision timepieces for professionals and adventurers | South China Morning Post
![Why are Rolex watches so expensive and hard to find? The Swiss luxury brand is said to make one million timepieces per year, but tracking one down is a challenge | South Why are Rolex watches so expensive and hard to find? The Swiss luxury brand is said to make one million timepieces per year, but tracking one down is a challenge | South](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2022/01/04/37a5809d-015e-416a-a7ec-96aa5cb58298_36cd5a9d.jpg?itok=DI-e--SL&v=1641262663)
Why are Rolex watches so expensive and hard to find? The Swiss luxury brand is said to make one million timepieces per year, but tracking one down is a challenge | South
![Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post Why is Rolex so popular, and expensive? How one Swiss luxury watch brand became the essential style item for the rich, famous and powerful | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/methode/2020/08/27/801aa20e-e6a5-11ea-8600-abe4f45458c9_image_hires_125414.jpg?itok=2vK3as3b&v=1598504060)